Smeg freezes your eyeballs in new print campaign out of Grey Group Hong Kong

Smeg is famous for its sophisticated design, and wanted to capture people’s attention when viewing Smeg’s print advertisements.

In this print campaign Grey Group Hong Kong have created a memorable way to dramatize the special design of the fridge – the design just freezes your eyeballs.

Credits – Executive Creative Director: Keith Ho. Creative Directors: Kym Ma, jeff tsang. Art Director: Henry Kwok. Photographer: Ricky Wong. Retoucher: In-between. Print Producer: Ken Yau.