George Patterson Y&R Melbourne and Leo Burnett Sydney lead the Australian agency pack at 2012 London International Awards
George Patterson Y&R Melbourne and Leo Burnett Sydney lead the Aussie agency pack at the 26th London International Awards, announced today.
Australia’s performance this year was impressive, scoring four Gold, 16 Silver and 16 Bronze awards.
George Patterson Y&R Melbourne scored a Silver Statue for Australian Air Force “The Paper Baron” in the Digital – Visual Design category and a Silver for Medibank Health Insurance “Circle of Life” in the TV/Cinema/Online – Banking/Financial/Insurance category. The agency also scored two Silvers for Defence University Sponsorship “Mobile Medic” in the Integrated Campaign and Non-Traditional – Interactive Installations categories and a Bronze for Odyssey House “The Box” campaign in the TV/Cinema/Online Film – Music – Use of Licensed Music category.
Leo Burnett Sydney garnered a Gold Statue for Bundaberg Red “Catfish” in the Radio – Script Writing category as well as a Silver in the Radio – Beverages category. The agency’s Bundaberg Red “Butterfly” radio campaign picked up a Silver in the Radio – Script Writing category, a Bronze in the Radio – Beverages category and another Bronze in the Radio – Beverages Campaign category.
Australian Winners:
Leo Burnett Sydney, Sydney
Gold in Radio – Script Writing for Bundaberg Red titled “Catfish”
Silver in Radio – Beverages for Bundaberg Red titled “Catfish”
Silver in Radio – Script Writing for Bundaberg Red titled “Butterfly”
Bronze in Radio – Beverages for Bundaberg Red titled “Butterfly”
Bronze in Radio – Beverages Campaign for Bundaberg Red titled “Butterfly”, “Catfish” and “Pig”
They also attained Finalist status in TV/Cinema/Online Film – Production | Post-Production – Animation for Bundaberg Red titled “Catfish”.
George Patterson Y&R, Melbourne
Silver in Digital – Visual Design for Australian Air Force titled “The Paper Baron”
Silver in Integrated Campaign for Defence University Sponsorship titled “Mobile Medic”
Silver in Non-Traditional – Interactive Installations for Defence University Sponsorship titled “Mobile Medic”
Silver in TV/Cinema/Online Film – Banking/Financial/Insurance for Medibank Health Insurance titled “Circle of Life”
Bronze in TV/Cinema/Online Film – Music – Use of Licensed Music for Odyssey House titled “The Box”
They also attained Finalist status in Print – Art Direction for Royal Australian Navy titled “Do You Fit?” and in Poster – Innovative Use of Poster for Defence University Sponsorship titled “Mobile Medic”.
Alt.vfx, Brisbane
Gold in TV/Cinema/Online Film – Production | Post-Production – Direction for Tooheys Extra Dry titled “Nocturnal Migration”
Gold in TV/Cinema/Online Film – Production | Post-Production – Visual Effects for Tooheys Extra Dry titled “Nocturnal Migration”
Sapient Nitro, Brisbane
Gold in Radio – Sound Design for Earphone Bully titled “Earphone Bully”
The Monkeys, Sydney
Silver in Radio – Retail Campaign for IKEA Storage Workspace – Declutter, Destress titled “High-lighter”, “Yo-Yo” and “Undies”
Silver in TV/Cinema/Online Film – Branded Content for Sydney Opera House titled “The Ship Song Project”
Bronze in Radio – Retail for IKEA titled “Lost Toy”
They also attained Finalist status in Radio – Retail for IKEA titled “Gas Leak” and in TV/Cinema/Online Film – Corporate Image for Sydney Opera House titled “The Ship Song Project”.
Eardrum, Sydney
Silver in Radio – Corporate Image for Commercial Radio Australia titled “Ear App”
Silver in Radio – Direction for Earphone Bully titled “Earphone Bully”
Bronze in Radio – Direction for IKEA titled “Highlighter”
Revolver, Sydney
Silver in TV/Cinema/Online Film – Production | Post Production – Direction for McDonald’s titled “Staying Up”
Bronze in TV/Cinema/Online Film – Production | Post Production – Direction for BUPA titled “The Moment”
Bronze in TV/Cinema/Online Film – Production | Post Production in Cinematography for McDonald’s titled “Staying Up”
They also attained Finalist status in TV/Cinema/Online Film – Production | Post Production – Direction for Speed (Transport Accident Commission) titled “Thursday Arvo” and in TV/Cinema/Online Film – Production | Post Production – Editing for BUPA titled “The Moment”
Clemenger BBDO, Sydney
Silver in Digital – Weird Wonderful Work for TEDx titled “Mimeisthai”.
Bronze in Digital – Innovative Use of Digital for TEDx titled “Mimeisthai”
They also attained Finalist status in TV/Cinema/Online Film – Production | Post Production – Visual Effects for Foxtel titled “London Olympics” and in Design – Environmental Installations/Displays – Temporary for TEDx titled “Mimeisthai”.
Clemenger BBDO Melbourne
Silver in TV/Cinema/Online Film – Banking/Financial/Insurance for National Australia Bank titled “Job Interview”
They also attained Finalist status in TV/Cinema/Online Film – Health Care Services for BUPA titled “The Moment”, in TV/Cinema/Online Film – Beverages – Non-Alcoholic for TATA Global Beverages titled “Leaving” and in Print – Beverages – Alcoholic Campaign for Carlton Mid titled “Blondes”, “Redheads” and “Lying Down”.
DDB Sydney
Silver in Print – Automotive Campaign for Volkwagen titled “Bikers-Police”, “Car Jack-Glass Truck” and “Portaloo-Hearse”
They also attained Finalist status in TV/Cinema/Online Film – Automotive for Volkswagen Tiguan titled “Cross Country”.
Naked Communications Australia, Melbourne
Silver in Digital – Art Series Hotels titled “Steals Banksy”
They also attained Finalist status in Digital – Weird Wonderful Work for Art Series Hotels titled “Steal Banksy”.
Turning Studios, Sydney
Silver in TV/Cinema/Online Film – Music – Music Adaptation for Sydney Opera House titled “The Ship Song Project”
DMG Radio Australia, Brisbane
Bronze in Radio – Conceived & Produced by Station for Subway Restaurants titled “Australia’s Favorite Subway Cookie: Who Will You Vote For?”
They also attained Finalist status in Radio – Conceived & Produced by Station for Goodlife Healthclubs titled “Skinny Jeans & Your Feet”.
Us, Sydney
Bronze in Integrated Campaign for Nike titled “She Runs The Night”
They also attained Finalist status in Radio – Banking/Financial/Insurance for H&R
Block titled “H&R Block Radio – Simple to Complex”.
Whybin\TBWA Sydney
Bronze in Integrated Campaign for Australian Cricket Team Sponsorship titled “M.J. Bale – Grazed On Greatness”
They also attained Finalist status in Integrated Campaign for Pedigree Adoption Drive titled “Pedigree Adoption Drive”.
Innocean Australia, Sydney
Bronze in TV/Cinema/Online Film – Music – Music Adaptation for Hyundai i30 titled “Break Free”
Leo Burnett, Melbourne
Bronze in Integrated Campaign for Slurpee titled “BYO Cup Day”
M&C Saatchi, Sydney
Bronze in Print – Public Service/Social Welfare Campaign for Medicins Sans Frontieres titled “Tap”, “Carburetor”, “Fuse Box” and “Cabinet”
Method Studios, Sydney
Bronze in TV/Cinema/Online Film – Production | Post Production – Editing for Volkswagen Tiguan titled “Cross Country”
Rafael May, Sydney
Bronze in TV/Cinema/Online Film – Music – Music Original – Underscore for Levi’s Stretch To Fit Jeans titled “Levi’s X Korea National Ballet”
The 27th Annual LIA Judging Session was held at the Wynn/Encore Hotel in Las Vegas last month, convening over a ten-day period with the addition of seminars and one-on-one ‘Creative Conversations’.
The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. Grand LIAs are chosen from the Golds, within their respective media. It is not mandatory for a Jury to select a Grand LIA.