Draftfcb China launches eBay Style Xiu mass fashion lifestyle platform for fashion trend setters

Draftfcb China has launched a national brand communications campaign to promote eBay Style Xiu, the country’s newest mass-fashion lifestyle buying platform.

eBay Style Xiu (ebay.xiu.com), which formally launched this month, is a fully localised buying experience for the Chinese market, which brings eBay’s best global inventory to Chinese consumers. The platform makes available 500,000 items via 5,000 brands, delivering Chinese consumers access to the largest online selection of fashion and apparel from around the world in a simple and easy shopping experience.

Draftfcb was appointed to build a national communications campaign for the new platform and is using an array of digital channels supported by press advertising to drive awareness of eBay Style Xiu and the capabilities of the new platform.

In addition to offering a comprehensive range of fashion and lifestyle products, the new platform also offers people interactive elements so they can talk to their friends, read some inspiring stories about people and study hints and tips on how people can make the most of their personalities.

“The eBay Style Xiu platform provides people with a comprehensive global shopping environment, but also offers people relevant and personalized information that can apply in their daily lives to complement their fashion interests,” said Pully Chau, Draftfcb Greater China Chairman and CEO.