D&AD releases call for entries to 2013 awards
The D&AD Awards opened for entries today with a deadline of 30th January 2013.
In 2012 – the fiftieth D&AD Awards – the juries 638 Awards were given to work entered from 48 different countries. According to D&AD last year was the “most international yet” for D&AD, with over 69% from outside the UK and over 30% of the awards given to work from outside Europe and North America.
The D&AD Awards have been running since 1962. Unlike other shows, D&AD only awards work of the highest standard, meaning that the quantity of top awards given fluctuates year on year. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only very best work receives the coveted Yellow and Black Pencils. Judges award work at four levels: In Book places the work in the D&AD Annual; Nomination shortlists work to be considered for Pencils; Yellow Pencils are awarded for outstanding work; Black Pencils are awarded to ground breaking work. All awarded work appears in the D&AD Annual, and In Book and Nomination winners can now claim Pencil Slices to mark their achievement.
Tim Lindsay CEO of D&AD said: “D&AD remains the pinnacle of achievement for any creative and we have fought hard to keep it so. The fact that, in 2012, just 638 Awards were made from the over 20,000 pieces of work shows that an In Book Award from D&AD – let alone a Nomination or Yellow Pencil – is a mark of enormous creative achievement.
Work entered must have been commercially released between 1 January 2012 and 31 December 2012 and been produced in genuine response to a client brief. Submissions should be made in their original language.
3 Comments
“D&AD remains the pinnacle of achievement for any creative and we have fought hard to keep it so” I’m sure this is true Tim, but when it comes to juries you have little knowledge on who to invite from Asia.
3 judges from Ogilvy Asia!!
True….I don’t even know who Tim Lindsay is.
This award show stuff never seems to stop.