Cheil Worldwide appointed by Deutsche Bahn
Cheil Worldwide has been appointed by Deutsche Bahn, Germany’s national rail operator. The scope is about strategy, creative concept, execution and long-term strategy in these fields. Cheil will be advising Deutsche Bahn on mobile marketing and complex digital projects as for instance management of portal site (bahn.com) to engage consumers online. Deutsche Bahn is No. 1 in local public transport and rail freight in Europe. Its 27,000 trains carry 7.3 million passengers every day.
“This is the victory of the whole agency and our spirit of Tuhon, the relentless drive to succeed, is alive in Germany.” said Volker Selle, COO of Cheil Germany. “One of our strongest characteristics is definitely our Korean background, meaning that we actively focus on and incorporate huge enthusiasm for technology and the constant will to improve into all of our processes. We aim to help Deutsche Bahn rise above the communications clutter creatively in order to reach their digital audience.”
In the Middle East, the DEWA, Dubai Electricity and Water Authority, has assigned Cheil to handle their advertising, strategic planning and communication requirements. The DEWA provides electricity and water for the Emirate of Dubai. Cheil will support the consumer relations, corporate marketing strategies and CSR initiatives for DEWA .
China is another country where Cheil has bagged a public company; the agency has been chosen to provide marketing services for CITIC Guoan wine.
Cheil’s raft of new clients are varied in terms of industry and region; Jaguar (automotive) and Sorgenia (power and natural gas) in Italy; Estee-Lauder (cosmetics) in France; Intel (semiconductor) in Turkey; Audi (automotive) in Singapore; Volvo (automotive) in Thailand; Baltika (beer) in Russia; and China Mobile Communications Corporation (telecommunications) in the Middle Kingdom.
Winning such local clients shows that Cheil Worldwide has become a locally relevant agency and a truly global integrated marketing communications network. In the past 12-18 months, Cheil has tried hard to localize its operations globally. This is seen in the recruitment of local executives to run local offices. Cheil also has investments in other agency brands that retain their own identities and distinct service offerings. These include acquiring a stake in Beattie McGuinness Bungay, a London-based agency as well as scooping US-based McKinney and Bravo in China. All in all, it has won 60 global clients this year.
Nack-hoi Kim, the President and CEO of Cheil Worldwide, (pictured above) said, “This year, we have achieved our best performance ever at the Cannes Lions by winning 12 Lions and the world is recognizing our creativity. We will continue to bag local clients in various markets, through the synergy of Cheil and acquired agencies, to position as a global top player.”