Saatchi & Saatchi China creates digital campaign for Huawei Mediapad at Suntec City Singapore
Can you image how fantastic it would feel to play a 3D fighting game on a screen larger than two standard basketball courts combined?
An unprecedented super-large outdoor 3D game was played at the world-renowned Suntec City – Fountain of Wealth in Singapore this September. The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza. A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000m2 screen, with the help of the most advanced projection technology.
“We’ve always wanted to create an unprecedented experience for our customers,” said David Wan, leader of Huawei Device’s digital marketing, “MediaPad 10 FHD and Ascend D1 quad-core XL are simply the best products that deliver such an extraordinary experience. Both are equipped with the quad-core processor developed by Huawei and their ultra-speed enables unfettered control experience, leading to this fantastic idea of outdoor super-large interactive gaming. We hope that we can realize this with our customers”.
The idea was implemented by the Saatchi & Saatchi China Labs team. Albert Lee, Business Director of Saatchi & Saatchi Labs, said: “We chose the world’s largest fountain plaza – Fountain of Wealth in Singapore to realize the idea. The projection from a plaza building to a larger than 950m2 huge screen demonstrated, from all dimensions, the excellent performance of the Huawei China-made core, and people were very excited about taking part in this huge interactive game.”
This video is on Facebook and YouTube and users can also view the unprecedented super-large outdoor 3D game fighting on the homepage of Huawei Device Weibo at Sina Weibo.
Credits: – Digital Creative Director: Jonathan Ip. CD: Ma Lin. Copywriter: He Ma. BD: Albert Lee. AAD: Liang Dan. Senior Project Manager: Xie Yi.