TBWA\Shanghai promotes Brian Swords to MD

Brian_Swords.jpgBrian Swords, currently Brand Team Leader at TBWA\Shanghai, has been promoted to Managing Director of the Agency. The new position is effective immediately. Ian Thubron, President of TBWA\Greater China, has been acting Managing Director for the last 12 months, to whom Swords continues to report.
Swords joined TBWA\Shanghai in mid-2011, moving from Managing Director at Cawley Nea\TBWA in Dublin, Ireland. Swords worked with Cawley Nea\TBWA for 18 years. During this time, in addition to his local management responsibilities, he was Global Brand Leader for Pernod Ricard's Jameson whisky brand. During his first 18 months in China, Swords oversaw the agency's flagship McDonald's account.
Commenting on the appointment, Thubron said, "We brought Brian to China confident in his leadership capabilities. In the time he's been with us, he's provided an extremely high level of brand leadership for McDonald's. It's no co-incidence that the level of strategic and creative thinking on the brand has improved exponentially - we've won EFFIEs, we've won creative awards, the business is growing significantly, and we've launched initiatives like the Angry Birds partnership. Brian will continue to work closely on McDonald's and to bring his leadership qualities to bear across the Agency."
"I'm fortunate to be taking on this position after a period of significant development and growth for the agency. We have a great team in place and some very exciting future growth initiatives in the pipeline," said Swords. "Our core philosophy of 'Disruption' has served us well in China, guiding both our own business strategy and how we work with our clients. It's our core differentiation and is the foundation to drive fresh, innovative and breakthrough work for our clients.''


DAN said:

Nice one Brian!

HK said:

Great guy. Proper old school ad man. Magnificent move.

Well done said:


Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.