“Thoughtful China” celebrates 50 episodes

“Thoughtful China,” a weekly online business and creative affairs show covering China’s fast-growing media, marketing and advertising industries, celebrates it’s 50th episode this week.

“Thoughtful China”, with studios in Shanghai, brings important topics and issues to the forefront with guest appearances by senior executives and other newsmakers in China and beyond, discussing and debating matters important to everyone. The past 50 episodes have tackled the lack of transparency in China’s digital media industry, the right KPIs to evaluate social media campaigns, the keys to making word-of-mouth marketing succeed, the consumer attitudes of “tiger mom” consumers, tips to marketing to Chinese men, the rise of local luxury brands, the definition of “beauty” in China and the reasons why Facebook would not succeed if it did find a way into China.

This week’s special edition identifies five important themes covered over the past sixteen months, featuring some memorable guests like Rob Campbell, Viveca Chan, Eugene Chew, Charles de Brabant, Tom Doctoroff, Sam Flemming, Pierre Gervois, Seth Grossman, Rupert Hoogewerf, Jessica Kendall, Jean Lin, Greg Paull, Klaus Paur, Chloe Reuter, Jonathan Seliger, Elan Shou, Jeffrey Tan and more.

What are those five trends? Find out by watching this week’s episode of “Thoughtful China”