This barista was made for loving you

Costa1.jpgCosta Coffee in the UK today launched its most integrated campaign yet, running across TV, print, digital and instore - culminating in a user-generated TV ad, which will feature competition winners.

The campaign, created by Karmarama London, launches with a TV ad featuring dozens of men and women - including genuine Costa baristas - buried up to their necks in a sea of coffee beans, covering the KISS hit song "I Was Made For Loving You". The ad brings to life the pride and passion that Costa baristas have for the coffee they make and the customers they serve.

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