Jen Faucon joins Proximity Singapore as Regional Business Director to head up the Visa account

Proximity Singapore has appointed Jen Faucon to the role of Regional Business Director, heading up the Visa account across the entire APCEMEA (Asia Pacific, Central Europe, Middle East and Africa) region.

Faucon (left), a digital and direct marketing specialist, joins the agency from MRM Worldwide, where she was Managing Director of their Dubai Office.

There she was responsible for launching a number of eCommerce websites and mobile marketing platforms across the Middle East for clients such as General Motors, Tejari and Rakbank.

She brings to the team over 20 years’ experience spanning the globe, previously working with clients such as MasterCard, Nestle, ExxonMobil, UPS and L’Oreal.

Richard Fraser, Regional Managing Director for Proximity Asia, said of the appointment, “Jen’s proven leadership record coupled with her wealth of regional and category experience made her a fantastic choice to partner with Visa in developing their regional digital marketing strategies. We are delighted to have her on board.”

Faucon added, “I’m thrilled to join such a prestigious and award-winning agency. I look forward to partnering closely with the Proximity network to provide Visa with best in class digital innovation and expertise.”