Ogilvy Healthcare gets a new regional CD

Pete Smith has been appointed Regional Innovations & Creative Director, Asia Pacific for Ogilvy’s specialised healthcare division. Smith will relocate to Shanghai from Sydney in October to lead the creative offering of Ogilvy’s healthcare division across the region.

Smith (left) comes from the BBDO network in Australia, where he was Creative Director. As creative lead within that network, he created some of the best-known and most successful healthcare campaigns both locally and globally. Most recently he has been driving the launch and ongoing growth of Astra Zeneca’s major brand portfolio in Australia.

Smith will join the core regional team of Ogilvy’s health discipline that includes Rohit Sahgal, Regional Director Asia Pacific, and Sebastien Boisseau, Regional Director Insights & Strategy, to create a unique specialist agency model that will seamlessly service the needs of global/regional/local clients, across Rx-OTC-Nutrition & Wellness.