Life is hell when baby doesn't sleep well

Baby Love Nursery (Supporting Material).jpgIt's common knowledge that babies who do not get a good night sleep will wake up cranky, moody and unreasonable.

This outdoor campaign from Grey Group Malaysia shows mothers how a simple wrong decision can create a complicated consequence, not just for the baby, but the whole family too. The ads raise awareness of the product, a first-in-the-market diaper, specially designed for night use, and convinced moms to affect change and start giving their babies night diapers at night.
Credits - Executive Creative Director: David Sin. Art Directors: Phoecus Lee, tio tit seng, Jack Goh. Copywriters: Low Pooi Yeng, Lee Weng Onn. Photographers: Gan, Lim Sok Lin (Studio DL). Retouchers: Simon, Billie How, Azoe Azahir (Studio DL). Designers: Phoecus Lee, tio tit seng, Jack Goh. 3D Production: Cue Art/Design.

BabyLove Living Room (Supporting Material).jpg


R said:

Would have worked better without the monster...

Jury said:

Another monster? But what's wrong? Tons of metal winner using human. So? I like the simplicity of the McD. I like the crafting of this Baby Diaper. Eventually this visual is much more powerful.

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