Mark Bowling joins UM as CMP Asia
UM has appointed Mark Bowling as Client Managing Partner (CMP) Asia. He will report to Kristi Argyilan, Chief Transformation Officer, UM Global, where he will be responsible for partnering with global clients within Asia Pacific, such as Johnson & Johnson and Exxon. Bowling will be based out of Singapore.
Bowling brings to UM over 17 years of business planning, advertising and marketing experience, most notably leading communications strategy for blue chip clients like, Unilever, Diageo and Kraft. A UK citizen, Bowling has lived on three continents throughout his career, initially moving to Singapore in 2004 and returning after 2 years in New York in 2010. Bowling joins UM from Starcom MediaVest Group, where for the past five years he has lead global communications strategy for Samsung Electronics across 90+ markets, in the role of Global Director, Human Experience Strategy SVP.
In the newly appointed role, Bowling will be responsible for quality of product and quality of relationships with clients and will work in close collaboration with the regional team and the global managing partners overseeing UM global clients worldwide.
Kristi Argyilan commented on the new role, “Mark has proven experience in building effective relationships throughout his very impressive career and we look forward to him working with our global clients across Asia Pacific. In the position he will be leveraging thought leadership and innovative points of view to strengthen those relationships and develop further business opportunities for UM in the region.”
On his new role Bowling said, “As the industry continues to demand a global perspective to help guide and influence local communications, this role offers me an ideal opportunity to blend the global experience I have gained in the past five years with my APAC knowledge. I’m thrilled to be joining a team that has a fresh and motivated approach to solving client problems without being encumbered by the challenges of the past, and look forward to a positive and collaborative relationship with our esteemed clients.”