John West releases full 90sec 'Be Your Best' TVC

jwest.jpgAustralia: Simplot has released its full 90sec version TVC for its national advertising campaign for John West via BWM Melbourne.

John West's latest campaign builds on the 'John West, The Best' equity. The multi channel approach tells a modern day sequel to the famous bear vs. fisherman story and invites consumers to participate in an epic, ongoing adventure.

WATCH THE 30SEC SPOT
WATCH THE 90SEC SPOT

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.