John West releases full 90sec ‘Be Your Best’ TVC
October 8 2012, 1:17 pm | | No Comments
Australia: Simplot has released its full 90sec version TVC for its national advertising campaign for John West via BWM Melbourne.
John West’s latest campaign builds on the ‘John West, The Best’ equity. The multi channel approach tells a modern day sequel to the famous bear vs. fisherman story and invites consumers to participate in an epic, ongoing adventure.