ITSA removes the middleman for

ITSA1.jpgITSA India has launched's new campaign to "Remove the middleman and get wholesale prices"

The film is about a couple performing a transaction. A young smart girl representing the Buyers, asks the guy"I'd like to buy that phone".  The guy, representing the Sellers, offers the phone.


Ashish Kashyap, CEO, IbiboGroup,  that owns,, PayU India, etc. says "This is the second series of Tradus creatives.  We wanted to drive home our core differentiation of being a marketplace rather than an online retailers. As a marketplace Tradus enable sellers to list on their own on the platform and sell directly to the Buyers thereby removing all the inefficiencies. This helps the buyers get wholesale prices. ITSA has been an excellent partner to create a crisp communication via this well produced film"
Emmanuel Upputuru Copywriter, ITSA says, "We co-created this spot with the client. Ashish Kashyap was very clear in what he was looking for. It was a bold stance to take, to get rid of the middleman. We just had to find a plot that would demonstrate that proposition visually and effectively. So when you take one look at the film you know what the benefit is for the consumer. Manoj Pahwa came to my mind the moment I thought of the idea of putting the middleman on the table."

ITSA2.jpgDaniel Upputuru, who makes his debut as a director with this film says, "I wanted to treat the film like a painting. The lighting has been borrowed from Caravaggio. When Emmanuel shared the script I saw the guy and the girl in a beautiful setting. But right in the middle of them is this Middleman who spoils the picture. So the only way to restore the picture is to remove the Middleman." is India's fastest growing marketplace, where buyers and sellers come together to conduct transactions. With over a thousand pre-qualified merchants and an industry-leading buyer protection policy, Tradus offers a worry-free shopping experience where you can buy a wide variety of products across 50 different categories ranging from the latest gadgets to exquisite hand-crafted jewelry - all in one shopping cart. With no retailers in the middle,you get wholesale prices on branded products.

ITSA is a three month old company and this is their very first television spot, which they have conceived, produced and directed.

Brand: (ibiboGroup)
Account Executive: Anirban Mozumdar
Copywriter: Emmanuel Upputuru, Ashish Kashyap
Director: Daniel Upputuru
Cinematographer: Tapan Basu
Producer: Sheel Saket
Line Production: Stance, Manoj Adhikari

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