McCann Worldgroup boost creative power with senior appointments in Greater China

Attilio Photo,Taiwan ECD.jpgContinuing its investment in senior creative leadership in Greater China, McCann Worldgroup have appointed Attilio Chien (top left) as co-ECD & VP of McCann Worldgroup Taiwan, and JC Lee (bottom left) as ECD for McCann Beijing.

Chien and Lee, both Taiwanese creative veterans with over two decade's experience, will report to Gary Chi, Managing Director, McCann Worldgroup Taiwan, and Eliot Lin, Managing Director, McCann Worldgroup Beijing, respectively. They join from DDB Taiwan where they were group creative directors.

Beijing ECD J.C.LEE.jpgJesse Lin, CEO, McCann Worldgroup Greater China said, "Creative innovative ideas and deep strategic insights are essential elements to building strong brands. As Chinese consumers attitudes to brands evolve, it is essential the right talent and expertise is in place to drive pioneering insights that ultimately establish a positive connection between brand and consumer."

Working with co-ECD Kevin Yang, Chien will drive creative excellence in McCann Worldgroup Taiwan. Most recently focusing on the Wrigley account at DDB, he has previously worked on a wide range of local and global brands including KFC, Avon, Audi, VW, Johnny Walker, Hennessy, Uni Airline, Reebok, President Foods and Kanebo.

"With his keen focus on creativity and effectiveness, Attilio is a fantastic asset to our core team. His wide-ranging experience will be invaluable for our clients," said Gary Chi, MD, McCann Worldgroup Taiwan.
Over the past 21 years, Lee has been recognized at New York Festival Awards, Times Asia Advertising Award and TW4A's Awards. In his new role he will work across McCann Beijing's key client portfolio which includes MasterCard, Subway, China Fortune Land Development, Beijing MTR, Bank of China and Dragon China.

Eliot Lin, MD for McCann Worldgroup Beijing, commented, "JC has an outstanding track record in building a strong creative culture, and nurturing young creative talents. I'm delighted that JC has joined our team."

McCann Worldgroup has made a series of senior creative appointments over the past six months. In Shanghai, Charlise Chen joined as ECD, Greater China for Momentum Worldwide while Martin Lee transferred from McCann Worldgroup Thailand to take up the role of chief creative officer for McCann Worldgroup Shanghai. Kevin Yang recently joined the agency as co-ECD for Taiwan.

"Driving creative excellence is core to the transformation of the network in Greater China. Our significant investment in creative talent this year is a reflection of our commitment to provide our clients with the world-class ideas enabling them to meet their own growth ambitions. The new appointments have established an inspiring and exciting creative leadership team which will elevate our product," Lin added.

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