CB Live Video: GS&P’s ad legend Jeff Goodby wows 2012 Caxton Seminar on Hamilton Island
Jeff Goodby, co-founder and chairman of Goodby, Silverstein & Partners, was the international keynote speaker the 2012 Caxton Seminar and Awards event, currently underway on Hamilton Island, Queensland.
And in a major bonus for delegates, Goodby was joined as a guest presenter by GS&P managing partner, Derek Robson, helping make this the best Caxtons in many years.
Few agencies in the world can equal the superlatives that can be applied to GS&P, and the agency’s award-winning work is justifiably legendary. The company was named the 2000s Agency of the Decade by AdWeek.
Goodby is one of the world’s most lauded advertising executives, and was inducted into the Advertising Hall of Fame in 2006.
A year later, he and Robson (left) were instrumental in overhauling GS&P to equip it for the digital era – a move which, among other things, helped the agency to win more than $US2 billion in new business in a four week period that year.
Says Justin Drape, chairman of the Caxton Committee: “It was an absolute honour to have Jeff and Derek share their stories with the audience this year. When it comes to storytelling on behalf of brands, there aren’t many people in the world who are more qualified. It’s about as compelling a reason you could think of to attend this year’s Caxtons… along with the fact that it’s going to be set on a tropical island.”
This will be Goodby’s second visit to the Caxtons: in 2007, he addressed seminar delegates at the Caxtons in Byron Bay, a presentation that wowed the audience and one which is still talked about today.
His appearance at the 2007 Caxtons was in no small part responsible for the event being a sell-out.