Alipay & Ogilvy Shanghai simplify bill payments

Alipay video screen shots_spouse.jpgOnline payment services provider Alipay and Ogilvy & Mather Advertising Shanghai have partnered to launch a new digital campaign comprised of a series of humorous online video ads that introduce Alipay's one-click daily payment functions, including bill pay for mobile phones, utilities, credit cards as well as splitting checks amongst friends.

The videos show how Alipay simplifies routine payment transactions and makes them hassle-free.

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In the first of the three videos titled "Spouse," a wife and young daughter theatrically chase after the husband who has left in a taxi to pay his credit card bill. The taxi driver explains how the husband could have just used Alipay to conveniently pay his credit card bill online instead.

Two additional videos which will be released later also have exaggerated plotlines that
illustrate real life situations where people encounter stressful scenarios when paying their bills.

All the stories end with a bystander pointing out how the characters' problems could have been more easily resolved by paying through Alipay's easy-to-use payment system.

Liu Feng, Marketing Director of Alipay, said, "We love the creativity behind the ads and how
they are shot in the style of high-quality movies that captivate viewers as the drama unravels into a surprising twist at the end."

"Consumers and businesses already use Alipay while shopping online but many are not familiar with their additional offerings that can solve a wide range of individual payment problems," said Yuan Yong, Managing Director of O&M Advertising Shanghai. "With this in mind, we created this series of short and entertaining online video ads that are perfect for reaching today's web-savvy consumers in China."

The new campaign airs online in mainland China on video-sharing sites including Youku, Tudou, QQ, Ku6 and Sohu and on social networking sites including Sina Weibo and Qzone.

Credits - Managing Director: Yuan Yong. Group Creative Director: Thomas Zhu. Creative Director: Bamboo Zhuang. Art Director: Koko Huang. Copywriter: Kiddy Wang. Group Account Director: Shining Gao. Associate Account Director: Cissy Shen. Account Executive: Steve Fan
Agency Producer: WU Xiaolong. Director: LI Weiran. Production House: Shanghai Yingding Advertising.

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