MEC appoints Rafis Kadir to head of mobile role for Global Solutions media arm in Singapore

Global media agency, MEC today announced the appointment of Rafis Kadir (left) as the head of mobile for Global Solutions. Global Solutions is the agency’s international media arm, based in Singapore.

The appointment is effective immediately and Kadir will report to Ben Poole, head of interaction, Asia Pacific.

Previously Kadir was a director in Global Solutions, and prior to that he ran MEC’s Singapore digital operation for 4 years. Matt Drury has since taken over the Singapore digital role.

Kadir’s’ role will comprise developing the agency’s mobile offer, up-skilling staff, and creating world class integrated mobile solutions for key international clients.

Says Poole: “We are already touching mobile in many areas of what we do today, from integrated mobile strategies, to implementation across display, search and content creation. Last week’s SMA mobile award win for Mercedes Benz is testament to Rafis’ ability in mobile. We look forward to many more successful campaigns for our clients in the most exciting mobile region in the world.”

Says Kadir: “We all know the pace at which digital media consumption has shifted as we continue our love affair with smartphones and tablets. So it’s crucial that from mobile strategy through to implementation and measurement, we integrate our campaigns for the benefit of our clients’ brands. We have already created numerous inspiring and inspired mobile campaigns – and there will be plenty more to come.”