Tight security from ATSS
July 30 2012, 10:46 pm | | 5 Comments
ATSS Security Systems has a new print campaign via McCann Erickson Mumbai.
Credits – Executive Creative Director: Prasoon Joshi. Creative Director: Anshumani Khanna, Denzil Machado. Copywriter: Saurabh Dubey. Art Director: Denzil Machado, Harshik Suraiya. Agency Producer: Meraj Khan. Illustrator: Staudt Agnes
5 Comments
Looks like a maze.. what’s it got to do with security system?
A better version of this idea won in Cannes quite recently, but just want to point out that in the middle ad, the angles are badly off.
Gotta love visual ads.
I am sure I have seen a similar execution for GPS which showed roads tangled up in a knot, just like these ads.
But hang on…those were roads….these are houses.
Where’s my Lion?
…why not just put a massive padlock on the side of the building? Or is that too much of a first thought.
The only difference between this ad and the GPS ad is that it makes sense for a GPS and not for security systems.