Phibous Vietnam and The Sweet Shop defines pleasure in new tvc for Piaggio scooters

What would it feel like to fly? Director Luci Schroder and Phibous Vietnam explore this question in ‘Pleasure’, a sleek and sexy spot for Piaggio scooters.

The story takes the audience on a surreal journey via the fantasies of the heroine. The gravity defying imagery, modern styling, subdued palette and gorgeous use of slow-motion combine to answer one thing. “What is the Piaggio Fly?” Simple, it’s pleasure.

The production happened locally in Vietnam. Schroder had this to say about her experience, “I really enjoyed imagining this piece. I wanted to deliver something visually unique, dream like but at the same time tangible. I am pleased with the final result. Shooting in Vietnam was a really fun experience. I was instantly struck by the frenetic energy of Ho Chi Minh City and the food was pretty damn amazing!”

Schroder was recently selected as a finalist in the Cannes Young Director Awards for her short film ‘Alpine Hands’.

To view the Piaggio spot click on the link

Credits – Executive Creative Director: Stuart Mills. Creative Director/Art Director: Alberto Talegon. Copywriters: Ngo Xuan Hien, Le Thanh Toan, Kevin Frot. Account Lead: Nicole Marold. Account Manager: Do Thi Phuong Thao. Senior Account Executive: Chau Le. Production Company: The Sweet Shop. Director: Luci Schroder. Producer: Daniel Ho. Executive Producer: Claire Davidson. Director of Photography: John Alfirevich. Art Director/Production Designer: Truong Trung Dao. Editor: Rino Gautama, The Cut Shop, Jakarta. Music/Music Publisher: Pete Jones, Pete Jones Music.