Asia's Cannes Contenders - Lowe Philippines

Campaign Brief Asia is asking agency networks to nominate some of their best chances at this year's Cannes Lions. Over the next two weeks in the lead up to the Festival we will be showcasing the work we hope will impress the judges.

Map.jpg Pro-Bono - Sendong
A week before Christmas, Typhoon Sendong (Washi) flooded southern Philippines. The provinces of Cagayan de Oro and Iligan didn't know what hit them. We designed an image where The Philippine Map was submerged in flood water and uploaded it on Facebook the day after the disaster struck. Together with a message "There are 27 million Filipinos on Facebook. If each one donated 5 pesos to Red Cross, we could raise 135M." This single image moved thousands of people to act and contribute 45% of the cash donations worth 63.5M.

Planaform.jpgPlana Forma - Sweat/Heart/Breath/Stretch
Plana Forma ( is a workout combining dance, yoga and Pilates. The intensity of the workout is legendary. We decided to combine the visceral intensity of the Plana Forma workout with an artistic approach that suited their interiors. One-of-a-kind artwork, each with an original line, was displayed, in a way that lent a gallery feel to the workout space. Splatters of sweat and intense breathing joined watercolor, ink and vigorous movement to result in a unique typographic solution.

Donuts.jpgWWYP -  GoNuts Donuts
We wanted to raise awareness about Gonuts Donuts' Sugar-Free line. Instead of doing an in-store poster or a regular product promotion, we wanted to be more engaging.  The insight: If you're predisposed to sugar-free products, you're usually more concerned about your weight. The strategy: We took the most boring part of shopping - paying at the counter - and turned it into a real-time, personalized medium. The idea: Weigh While You Pay. Your weight, on your receipt, in real time.

Billy.jpgThe Billy App - Red Ransom
Billy is an Android app that makes bill shock a thing of the past. It was made available for download in the Google Play in December 2012. It's a mobile innovation that puts smart back into smartphone. Billy monitors SMS, call and data usage in the background. A notification appears with a barking sound effect when you have reached your limit.

Hit.jpgLorem Ipsum - Radio Hit Productions
Radio Entry - Hit Productions - We can make anything sound good.


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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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