TBWA\Santiago Mangada Puno Manila's award winning team off to Cannes Young Lions Festival

Capa+Fabular.jpgTBWA\Santiago Mangada Puno Advertising's Abi Capa (pictured left) and Nolan Fabular brought home the bacon in the local Kidlat 2012 Awards, under the design category. The team's award-winning campaign landed them a trip to the Cannes Young Lions Festival 2012.
 
The winning campaign for Called to Rescue, art directed by Fabular and written by Capa, expressed the organization's drive to save sexually exploited children worldwide. The team gave character to the advocacy by developing a logo and tagline in a brave, urgent and eye-opening manner. To make the cause more personalized, they launched an application that allows volunteers to use their own photos for the logo. Other brand identity components included stationery sets and calling cards.
"I'm excited, but, actually, more nervous," Fabular admitted. "It's a big deal to represent the Philippines in Cannes. I don't want to expect anything from the competition because it's the first time they're opening a design category. It's exciting to find out which brand we're going to work on because we know it'll be for a good cause," he added.
 
Melvin Mangada, Managing Partner and Chief Creative Officer of TBWA\SMP commented, "We are proud to have our very own Nolan and Abi represent the Philippines in Cannes. The experience alone is inspiration and growth for their young prolific minds."
 
The agency is also sending their Executive Creative Director, Marci Reyes and Managing Director, Portia Catuira as delegates to the Cannes Lions International Festival of Creativity.

5 Comments

Congrats said:

Great news! Go Phils!

TBWA Asia domination said:

Brilliant news. First Vietnam, then Singapore, now Phils. Good luck TBWA creatives.

Brendarna said:

We couldn't be more proud! Go TBWA\SMP!

Boy Delubyo said:

You make us proud, kids. Go TBWA! Go Philippines!

CBD said:

Great to read about this! Keep it up!

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.