TBWA\Kuala Lumpur launches climate change campaign for GreenLife CSR

Lumberjack.jpgClimatic changes are affecting the world and TBWA\Kuala Lumpur recently launched a viral video and poster campaign for GreenLife CSR to educate the masses.

The viral videos entitled "Lumberjack" and "Heavy Traffic" explain the causes of global warming, specifically deforestation and greenhouse gas emissions from vehicles. Since these viral videos are meant for YouTube, the agency used the red loading bar as a thermometer and the temperature rises as the videos of deforestation and heavy traffic progress.

VIEW THE LUMBERJACK SPOT
VIEW THE HEAVY TRAFFIC SPOT
The poster campaign (pictured below) revolves around the effects of climatic changes particularly on rising sea levels. The posters show Japan and Australia but upon closer inspection, the countries have turned smaller due to the rising sea.
 
"Sea levels rise at an average rate of about 3.3 + 0.4mm per year, " Hoslo Jiwa of GreenLife CSR says. "But in 2007, the Intergovernmental Panel on Climate Change (IPCC) projected that in the 21st century, sea level will rise another 18 to 59cm and if the ice cap melts, 4 to 6m."

Credits - Executive Creative Director: Jeff Orr. Creative Director: Chow Kok Keong. Associate Creative Director: Tan Jit Seng. Art Directors: Chow Kok Keong, Loo Kok Seng. Copywriters: Tan Jit Seng, Lynette.sandhu. Production House: 8mm Shanghai. Film Director: Dann Von Chng, Getty Image. DOP: Xiao Fang, Getty Image. Sound: Song Yang. Print Retoucher: Jimmy Leow.

Austrlia.jpg
Japan.jpg

9 Comments

Done Done Done said:


Done by some kid at the Cannes young lions competition some years ago, but in a more much simpler and surprising way.

Hunter said:

NICE...

Wake up said:

Wow... a copy of a submission for a Cannes YouTube Challenge a couple of years ago. Anything original?

Forest said:

Is any tree harmed during the making of the commercial?

Ad Police said:

Really?! Go ahead and post the links. Prove it or forever hold your peace. Cheers!

Forest Fire said:

Did they harm any tree during the making of the commercial? Can't you tell the video was from stocks? If anything, they actually saved a tree by using existing video.

Greener? said:

Not sure why mini-Australia has become so much lusher from the air than the actual country is? Bit of a contradiction if your messaging is about deforestation. The retoucher should have been given a different image to make "Australia" out of.

Hey Ad Police said:

Start by looking at this:

http://www.youtube.com/watch?v=hYLv5zPd_YQ

i-beleive-in-ad-industry said:

nothing is original under the sun man

it is for another piece for award submission. (not pointing at tbwa but all the 4A agencies

sad industry indeed.

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