Six shortlists for Asia in new Branded Content & Entertainment Lions category
June 22 2012, 5:05 pm | | No Comments
Asia has six at the Shortlist stage of the inaugural Branded Content & Entertainment Lions. Only 87 entries worldwide have made the cut.
Japan leads the way with Hakuhodo Kettle (Google ‘Memories of the Future’), Projector (Intel ‘Museum of Me’ and Hakuhodo (Google Chrome ‘Hatsune Miku’) all shortlisted.
China has two shortlists – PHD Shanghai (Clear Channel ‘Unbeatable Season 2’) and NIM Digital Shanghai (Oppo ‘Find Smartphone’)
Bacardi India also made the cut for India with Dewars Scotch.
VIEW THE SHORTLIST: Branded Content & Entertainment Shortlist – CL2012.pdf