Photoplay and Six Toes destroy a library in China

Library4.jpgPhotoplay and Six Toes collaborated on this light-hearted but action-packed Mizone commercial for Y&R Shanghai. The story not only required a guy physically on a tilt but a library to collapse like a row of dominoes. Husein Alicajic, Director at Photoplay, wanted to use in-camera effects as much as possible so a set was built in studio with real shelves and wire rigs.

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Alicajic said "I really wanted to achieve everything for real and in camera, and given the scale and complexity of the shoot this proved very challenging. Giant bookshelves falling on to one another over and over, wire rigs, set builds and lots of time chewed by re-setting everything. Everyone involved did an amazing job and it was great to work with the local Chinese crew who have such an expertise in wire rigs and stunts."
Credits - Group Creative Director: A S Anam. Production Companies: Photoplay, Six Toes. Director: Husein Alicajic. Producers: Oliver Lawrance, Haydn Evans. Agency Producer: Sariyanti Sannie.

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2 Comments

The 7th Toe said:

*sigh* I should have been on that production. Well done. Now I reckon you're off to conquer America.

China calling said:

who is Six Toes and how is it they do good production in China? post their number.

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