Paint bloobys creating magic in the home

The Nippon “Create Magic” campaign from Naga DDB Kuala Lumpur is based around the concept that Nippon paint not only changes the colour of your walls but also your mood. The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life into an existing execution.

VIEW THE SPOT

In the commercial, the family are led through a transformation of their house as the Blobbys create magic from the mundane. The commercial was supported with a nationwide roadshow and online.