Most effective Asia Pacific agencies are Ogilvy & Mather and Happy Soldiers according to the Effie Effectiveness Index released today

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Effie Worldwide and Warc, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index today.  

Launched in 2011, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world.

After analyzing finalist & winner data from 39 worldwide Effie competitions from the past year, following are the results for Asia Pacific: Unilever is the most effective advertiser, McDonald's is the most effective brand, Omnicom Group is the most effective advertising holding company, Ogilvy & Mather is the most effective agency network, Ogilvy & Mather (Mumbai) is the most effective agency office and Happy Soldiers (Sydney) is the most effective independent agency.

"The 2012 Effie Index rankings clearly demonstrate the global shifts in business performance over the past year," said Matt Seiler, Effie Worldwide Chairman of the Board and Global CEO of IPG Mediabrands. "As an industry, we should be using this invaluable tool to identify the year's best performers, and learn how their best practices can make us better marketers in the future."

Most Effective Marketers in Asia Pacific According to 2012 Effie Effectiveness Index

The top three advertisers, brands, advertising holding companies, agency networks, and agency offices in Asia Pacific are as follows:  

Most Effective Advertisers, APAC: Unilever, McDonald's and Cadbury

Most Effective Brands, APAC: McDonald's, a second place tie between Frucor Beverages NZ, Dove and Cadbury Dairy Milk 
Most Effective Advertising Holding Companies, APAC: Omnicom Group, WPP Group, Interpublic (IPG)
Most Effective Agency Networks, APAC: Ogilvy & Mather, DDB Worldwide, BBDO Worldwide   
Most Effective Agency Offices, APAC: Ogilvy & Mather (Mumbai), Colenso BBDO, DDB China Group
Most Effective Independent Agencies, APAC: Happy Soldiers, and a 2nd place tie between Contract Advertising India Private Limited and Taproot India 

Most Effective Marketers in the World According to 2012 Effie Effectiveness Index

Topping the overall Effie Index rankings on a global level, Unilever is the most effective advertiser, McDonald's is the most effective brand, for the second year in a row, WPP Group is the most effective advertising holding company and Ogilvy & Mather is the most effective advertising agency network. Ogilvy & Mather (Mumbai) is the most effective individual agency office and McKinney (Durham, NC, USA) is the most effective independently held advertising agency.  

The Effie Index ranking system rewards Effie winners and Effie finalists. The comprehensive rankings, which can be filtered by region, country and product category (along with detailed information surrounding the point system) can be found on their website.   

Says Matthew Coombs, publishing director of Warc: "The Effie Effectiveness Index has caught the attention and interest of the global marketing community.  It has become a valuable resource for choosing marketing partners and for learning who is best at creating ideas that deliver results."


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