Melvin Kuek appointed MD at Y&R Singapore

Melvin Kuek has been promoted to Managing Director for Y&R Singapore from the role of Chief Client Officer which he has held since joining Y&R Singapore in November 2011.

“Melvin is an extremely accomplished advertising professional who quickly proved his mettle to both clients and colleagues, consolidating and then strengthening the team that he now leads at Y&R Singapore. We look forward to continued growth with him at the helm,” commented Sanjay Bhasin, Chief Executive Officer Southeast Asia Y&R.

With over 15 years in advertising and marketing, Melvin Kuek started his career at the now legendary Batey Ads working on the UOB business.

Since then he has worked on a diverse range of accounts including Changi Airport, ExxonMobil, M1, McDonalds and the National Trade Unions Congress (NTUC) at a diversity of agencies including DMB&B, DDB and TBWA.

There are also two new appointments at Y&R Singapore, namely Regional Account Director Adeline Chang and Account Director Zach Wong.

With over 9 years’ experience in traditional advertising as well as digital marketing, Adeline Chang has worked on the likes of CapitaLand, IKEA, G2000, Toyota, Uniqlo, HPB and Ministry of Manpower. Having started out at local shops Mandate and 3-Sixty Brand Communications before DDB and Tribal DDB, Chang joins Y&R from Dentsu.

Joining from Tribal DDB, Zach Wong has worked on a range of accounts including Changi Airport, as well as McDonalds and StarHub during his four years with DDB. When at Ogilvy & Mather Singapore, Wong worked on both American Express and Intercontinental Hotel Group.