Asia’s Cannes Contenders – Leo Burnett HK
Campaign Brief Asia is asking agency networks to nominate some of their best chances at this year’s Cannes Lions. Over the next two weeks in the lead up to the Festival we will be showcasing the work we hope will impress the judges. Here’s some more from Leo Burnett Hong Kong.
Orbis – Break The Wall
Like the East Germans imprisoned by the Berlin Wall, 39 million blind people are held hostage by a wall of darkness. To galvanize our target, Orbis gave them their own historical moment, their own wall to bring down. At TheDarkWall.com, each visitor could take part in tearing down this wall. And just like Berlin, they could take away the actual piece of wall they broke. Each fragment was individually recreated and delivered to the donor, containing a unique part of the illustration as concrete proof of an act that took place in cyberspace, but impacted the real world.
Zoo Records – Hidden Live
In Hong Kong it’s practically impossible for indie bands to find space to perform live. As Hong Kong’s alternative music champion,Zoo Records created a new venue for them – your mobile phone. Introducing the world’s first live mobile music festival – Hidden Live 2011.
Staedlter – The Pencil – Car/Chair/Church
More and more, the younger generation has succumbed to the convenience of digital technology and forget the more inspiring way of generating ideas — pencil sketching. Staedtler intends to revive the memory in people of where designs originally begin – a sketch pencil.
By borrowing classic design icons in different categories, we show how these classic designs were born from pencil sketches by magnifying and crafting Staedtler’s pencil tip graphite into microscopic miniatures of these icons.
1 Comment
Very strong ideas, well created. Have to admit my specific adoration for “Break the Wall”. It offers a genuinely flawless combination of engagement, sharing and, most importantly, demonstrable proof that a charitable donation actually achieves something. This is a winner on all levels … including the human kind. Congrats to those responsible at LB HK!