Another healthy win for Scarecrow Mumbai

Manish & Raghu_Scarecrow.jpgHot on the heels of acquiring Justbooks and the corporate brand of Religare, Scarecrow Communications Mumbai has been appointed as the creative agency for Emami Healthy & Tasty.

Healthy & Tasty, from Emami Biotech Limited, is one of India's fastest growing edible oil brands with a presence across 6 states and has an ambitious plan to go national during the course of this financial year. Despite being in existence for a short period of just over two years in a highly complex category with various regional variants and preferences and a litany of national and local players, the brand has been able to create a premium imagery and consumer preference for itself and is well on it's way to becoming a strong national brand.
Saroj Chakraborty, CEO, Emami Biotech said, "Healthy & Tasty is a young brand with a strong appetite for growth and needed an equally young creative agency with great creative abilities to be able to match it's aspirations. Scarecrow fits the bill absolutely and I have no doubt that their creative skills will be able to bring forth the inherent goodness of the brand to the consumer and help translate the brand's aspirations into reality. "

Manish Bhatt, Founder Director, Scarecrow Communications (pictured right), "This is one of the sweetest wins for Scarecrow. Emami is one of the most advertising-savvy companies in India and it is an honor to work on one of their most prestigious brands."

Raghu Bhat, Founder Director, Scarecrow Communications (pictured left) added, "Kolkata and its clients have always made us feel special. We are grateful for this opportunity and will do our best to make it count."

Joy Sengupta, Founder Director, Scarecrow Communications said, "There are truly very few national brands in edible oil. We hope to create advertising that will help Healthy & Tasty find a place in a woman's heart and also, her kitchen."

5 Comments

BDC said:

What's with flooding this site with all these new business wins...of clients that nobody really knows...you looking for a holding company to buy you out?

Satyarth said:

Dear BDC,

If you do not know a 40 year old company, known to most Indian households, that churns revenues to the tune of 516 crores, annually, it is not anybody's problem but yours.

WPP said:

SILENCE! Keep the business wins coming.

Dear Satty said:

Then please put these obscure wins on agency faqs where it will be recognised...this is where we like to make fun of agencies that do scam ads when awards come up.

When are we going to see some of yours?

Dear Dear Satty said:

Why not start your own ad blog, rather than dictating what should and should not run here? If you don't want to read more about a topic, don't click. Simple enuff?

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