China Southern Airlines prepare for the A380
Y&R Guangzhou has produced a new TV commercial for China Southern Airlines to highlight the benefits of flying on their new A380 aircraft.
The TVC, entitled ‘Preparation’, showcases the wonderfully different flight experience awaiting them on-board the A380.
The advert demonstrates the differences of the A380 service, from the on-ground safety checks, beautiful cabin staff and state-of-the-art in-flight entertainment system – to the spacious interior, excellent cuisine and pilots on the flight deck.
A catchy beat and lively rhythm provides the soundtrack to stunning shots of the aircraft, flight crew and happy passengers enjoying the new superior experience on-board the A380. The international music style also serves to distinguish China Southern Airlines’ brand image from other, more domestic, airlines in China.
The largest airline in Asia, China Southern Airlines is launching the A380 as part of its global growth plans.
“We are very excited by the positive response this TVC has received so far. The A380 is a very important factor in China Southern Airlines’ increasing international expansion, we feel the tone and feel of this advert really distinguishes CSN from its competitors and reinforces its status as the region’s biggest airline,” said Michael Xia, Chief Executive Officer, Y&R Guangzhou.
Credits – Creative Director: Dicky Mon. Senior Art Director: Li Jian. Copywriter: Eddie Wang. Designer: Xie Yi Cheng.
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“The advert demonstrates the differences of the A380 service, from the on-ground safety checks, beautiful cabin staff and state-of-the-art in-flight entertainment system – to the spacious interior, excellent cuisine and pilots on the flight deck.”
So do other China Southern flights take off without safety checks, ugly cabin staff and an empty flight deck?
Ummm, whoever sent this PR release out needs to examine the basic common sense of promoting “beautiful” cabin staff as one of your client’s key offerings. What’s next, “bigger tits than other, more domestic, airlines in China?”