Enough of the sweetness
May 10 2012, 11:54 am | | 3 Comments
Ogilvy & Mather New Delhi promote lemon tarts in this new print work for Angels in my Kitchen.
Credits – Executive Creative Director: Ajay Gahlaut. Creative Directors: Preeti Koul Choudhery, Vikash Chemjong, Nitin Srivastava. Copywriters: Sushant Barua, Shadab Abidi. Art Director: Nasheet Shadan. IIllustrator: Nasheet Shadani. Designer: Nasheet Shadani.
3 Comments
so glad to see the branding specialists at JWT have turned their back on scam and building big name brands like, er… angels in my kitchen (a brand from New Delhi, India… with an English name. Great stuff Y&R. I mean what judge going to award a brand called Krishna in my Dohby? Ooops that’s the laundry). The pictures are quite pretty and besides who says food has to look good in order to be appetising? I like it. alsoI like how this tiny little company thinks big and does three poster, not just one. The whole thing puts a funny taste my mouth and that’s different and different is good, right? The folks at DDB have done an amazing job and no one is going to forget that.
cool work bt Hey Mr. Eugene????? wt was dat stupid article for? didnt get you.
Ogilvy folks in India really like anything sour, don’t they? It has been a few years since they use the sour proposition in many of their campaigns. It gets a bit predictable I must say.