Paras Health milk straight from the cow
April 5 2012, 8:33 am | | 3 Comments
Rediffusion Y&R Gurgaon have created a clutter-breaking campaign for Paras Dairy to launch its brand of homogenized milk – ‘Paras Health’ in the market. The brief was to drive home the benefit of ‘freshness’. The simple creative insight was that Paras Health was as fresh as milk delivered straight from the source.
Credits: National Creative Director: N. Padmakumar. Executive Creative Director: Chraneeta Mann. Creative Head: Vishal Chemjong. Art Director: Sarabjit Singh. Copywriter: Arvind Murali
Servicing Team: Amit Ghildiyal, Abheek Chatterjee, Rajiv Arora. Photographer: Tarun Khiwal
Post-Production: Hardesh Dhingra.
3 Comments
I’ve seen this concept too many times…
I like the creative for its simplicity and an authentic depiction of the ‘source’ in an interesting manner. It is quite a departure from typical happy faces of family/lkids energeised by milk. The ad, besides making the point required, also brings a smile the face with its subtlmy e humour!! Overall, a good, clutttter-free work.
best wishes to the team
– cheers, ankit
There’s a cow peeing your house…