Cutting hair to cut prices for Chinese New Year
Media Markt needed a Chinese New Year campaign. In China, people want to start the New Year with good luck and a new haircut is one way to bring luck.Media Markt also wanted to get lucky by getting people into their stores to buy their products.
Leagas Delaney Shanghai created a promotion whereby customers decided how much they wanted to cut the prices of product by cutting their hair.
The more they cut, the more the prices were cut.
See the video: Hair Cut_sml.mov
That's hilarious.
Funny insight. China is weird.
Cool idea.
You'll never have to worry about someone else having the same idea.
Loving it...Unique and unforgetable...
Fucking cooool....China insight...