Leagas Delaney Shanghai’s jackpot printer
April 18 2012, 3:59 pm | | 4 Comments
Brother is one of Japan’s most famous brands. They needed to engage the public with their printer’s most important details–fast and high quality printing.
Leagas Delaney Shanghai collaborated with a team of technicians to invent The Jackpot Printer, a 3-meter tall slot machine, part product demonstration and part promotion.
Just like a slot machine, strike the same combination and you’ll win big. People simply pushed the button and witnessed Brother’s super fast and superior printing quality. Plus, those who got lucky walked away with a great prize.
The Jackpot Printer was launched in retail shops and was later launched as a live digital event.
4 Comments
The only interesting printer demonstration ever created.
Jackpot!!!
But does it give you a hug?
Impressive! cool execution!