BBH Asia Pacific and Perfetti Van Melle launch social gaming publishing business, Chuck Studios

Chupa.jpgBBH Asia Pacific has launched a social gaming publishing business, Chuck Studios, in partnership with Chupa Chups brand owner, Perfetti Van Melle. With Perfetti Van Melle's global footprint and the worldwide phenomenon of Chupa Chups character Chuck, Chuck Studios is a long-term commitment to leverage Chupa Chups' IP in social gaming. And in doing so, supporting Chupa Chups 'Life Less Serious' idea.

Chuck Studios is a unique model for the industry: in exchange for a share of revenue, Chuck Studios provides social game developers with seed funding and use of the Chupa Chups' IP; with the consequent access to its' global online fan community and marketing support. The unique model creates a mutual incentive for both developers and Chuck Studios to produce best-in-class games, and to operate and monetise them over time.
Chuck Studios has launched its first title on facebook - Chupa Chucker - developed in partnership with UK & Argentina-based social game developer Atommica.

"If you want best in class gaming, engage companies that are best in class. However, this can be prohibitively expensive if the relationship is only one-way. The Chuck Studios model makes the (client:agency:developer) relationships mutually beneficial and rewards performance in market." Said John Hadfield, CEO, BBH Asia Pacific.

"When BBH pitched their Chuck Studios partnership model to us we felt straight away that it was something that perfectly matched our longer-term strategy," said Corrado Bianchi, International Marketing Director, Perfetti Van Melle. "It facilitates relevant brand engagement while at the same time it's a groundbreaking way for us to leverage our IP in partnership with BBH. Through Chuck Studios social games, Chuck's fans will have the opportunity to live the Life Less Serious philosophy".

BBH has also launched a campaign just to highlight the first game launched by Chuck Studios. The campaign challenges gamers everywhere to dethrone "R4v3n" Karl Walraven, professional Facebook gamer and all round winner, at the game he knows best: Chupa Chucker.

Beat R4v3n Chupa Chucker high score, and he'll be contractually forced to send you his precious World Champion trophy. Defeating him won't be easy however, for he has a secret and strange weapon up his sleeve: It's only the world's first mouth operated joystick!

To challenge R4v3n go to: http://www.nevernotwinning.com

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