Droga5 New York continues winning run in the U.S. with Amstel Light Agency of Record win

A day after securing Agency of Record status for the global Puma business, Heineken USA, the USA’s leading upscale beer importer, has picked Droga5 as advertising agency of record for its Amstel Light brand. Droga5’s responsibilities for Amstel Light will include strategic and creative development to support brand growth in the U.S.

Droga5 will immediately assume responsibility for advertising, including digital, for Amstel Light.

“Amstel Light has been my beer of choice for years, and I’ve been a fan of the brand since long before we decided to work together,” says David Droga, creative chairman of Droga5.  “Great taste, great heritage, great opportunity.  We are flattered.”

“We are confident that Droga5, an agency known for its bold creativity and unconventional campaigns, is the right partner to take Amstel Light to the next level during this pivotal moment for the brand,” said Colin Westcott-Pitt, vice president marketing, Amstel Light, Heineken USA.

“We have a unique opportunity to leverage recent improvements in brand health and our increased emphasis on innovation to bring Amstel Light back into the spotlight, and we’re excited to get started.”