Team from DDB Singapore takes out MediaCorp’s Young Lions Creatives Competition 2011
DDB Singapore emerged film category winners at the MediaCorp’s Young Creatives Competition.
Creative teams under the age of 28 were given a brief and asked to create a film or print campaign in under 48 hours. Naresh Kumar (left) and Suhaimi Saadan (right) beat 21 other teams to a chance to represent Singapore at the Young Lions competition in Cannes.
VIEW THEIR WINNING IDEA:
“I’m really happy for the guys and very proud of them. We picked them straight out of college a year and half ago and I’m happy to see their talents bloom. We believe this is a young people’s business and that is why we have initiatives like the annual DDB University that helps recruit, mentor and train our young folks.” said Joji Jacob (center), Executive Creative Director, DDB & RAPP Singapore.
11 Comments
Seriously, did that win?
I would expect that from an intern and then reject it for being a 1st thought.
“Can Singapore Bounce Back?”, I guess not.
nicely done. Congrats boys.
Congrats Naresh and Suhaimi. Well done.
nice one, boys. go get them in Cannes.
12:23
48 hours with limited resources. I say it was a good effort.
Wait till you see the work for the print category.
simple & meaningful
Sure ‘advertising is a young people’s business’. Thats because from a ECDs perspective you can hire a bunch of young punks outta college for peanuts, work them without mercy, get them to do the occasional scam for an award that makes you look good ….and still claim most of the creative depts salary budget. Yes, Mr Jacob does have a point.
And BTW those fellows in the foto don’t exactly look young.
7.04 PM you’re right!!
Saw the print…how can any of the other countries take Singapore seriously after they award print like that. Some of these Singaporean judges are sitting on the panels at Cannes. How can they judge real awards when they can’t even judge a student one -_-!
Will CB Asia give us a glimpse of the print work?
it takes true talent or lots of hard work (looking around for inspiration or keeping an idea book) and experience to really execute an excellent poster, as you have to compress everything into a print as compared to a short film. a large amount of creatives in singapore lack the drive to excel more then what is required for them. anyone seen any print ad that really impress you recently? ( a large amount of them are just ads that just beautify the product but doesn’t interact with the viewer & sells it)
what is all this noise and & negativity sounds like a broken radio……in life…..creativity is ageless. They made it didn’t they? Time to make the pathway for all the young blood….Congrats Suhaimi & Naresh…..may the force be with you in Cannes!