JWT/XM Singapore team bound for Cannes
JWT Singapore creative, Karan Dang and XM-Asia creative Celeste Ang have won the MediaCorp Young Creatives Competition in the print category and will be one of the two teams who will be representing Singapore in the Young Creatives Competitions at Cannes this year. DDB’s Naresh Kumar and Suhaimi Saadan are the other winning team.
The duo are one of 22 teams that competed in the competition on a brief for UN Women.
The competition gave teams 48 hours to conceptualize and design an ad campaign for client The Singapore National Committee for UN Women, to educate the public about sex trafficking of young women and children in Singapore and around the region. The final portfolios were judged on 22 March by a panel of prominent players in the local ad industry. An award show was held on 7 April when the winning teams in the print and film categories were announced.
Corinne Chong, MediaCorp’s vice-president of Marketing Communications, Group Marketing and Sales Planning, said: “MediaCorp is extremely supportive of our young creative talents. The MediaCorp Young Creatives Competition is organized to provide a platform for our young creatives to pit their skills on a global and regional scale. The winning teams will definitely find it a rewarding and enriching experience in competing with their international peers.”
Congratulating the winning duo, Guan Hin Tay, Regional ECD, JWT South East Asia said: “We are extremely proud of Karan and Celeste for beating out 22 teams to win this competition. This is a great demonstration of how the JWT/XM integrated model allows us to bring the best people together. We will be cheering them on as they embark on an opportunity of a lifetime in Cannes.”
5 Comments
Very well deserved, especially when held up against the other entries. The art direction could have been tighter though, and less NGO-ish.
But the idea shone through very strongly. Not the kind of work a dumb junior art type obsessed with clever visuals would understand, to begin with.
I can totally understand any resentment against it by other creatives who also took part. (Some of these dumb and transparent comments can be seen on the young cannes film winners thread.)
After all, they just lost out on a trip to Cannes!
8.20am – seems like a comment posted by the winning art director himself. Lol.
u can still win a trip to cannes by submitting via http://www.canneslions.com/young_lions/youtube_competition.cfm but personal opinion idea in regards to the film is good, but could tell it could have been executed & developed slightly further. The scene of the hand changing the light bulb is redundant if its really needed, possibly changing to a scene of a hand switching on the light would could be better for a deeper impression. (you don’t really change bulbs often)
The guys who won the film category sadly have no idea how film works…its an emotive medium. Surprisingly, the print had a strong emotional twist to it while the TV turned out just to be a lame gag on ‘red light area’.
8.20 Am
I saw the winning work and it was weak. (I did not compete, too old.)
There were ads from competing agencies (not the one I work for unfortunately) that had superior craft and ideas.
Also, there were a lot of long copy ads and I have to say, if you can’t craft copy well, don’t even bother with the limited time frame.