Award Awards: Two Silvers to BBDO Guerrero Philippines and eight Bronzes for Y&R Jakarta
The Sydney-based AWARD Awards were presented on Friday night and Asia’s haul included 6 Silver Pencils and 20 Bronze Pencils. The stand out performers were BBDO Guerrero\Proximity Philippines, who picked up two Silvers, and Y&R Jakarta who picked up eight Bronze Pencils.
BBDO Guerrero\Proximity Philippines scored for their “Lola Techie” campaign for Bayan Telecommunications and “Postcards/Business Cards” for the Department of Tourism Philippines. Y&R Jakarta’s 8 pencils were all for their LG Mobile “Books” campaign that won Gold in Cannes last year.
Thai digital imaging company Illusion Bangkok also did very well picking up 2 Craft Silver Pencils. Other Silver winners were Leo Burnett Hong Kong for IKEA “Trailer” and DDB Group “China for Green Pedestrian Crossing” for the China Environmental Protection Foundation
Asia didn’t manage to pick up any of the six Gold Pencils awarded on the night. Clemenger BBDO, Melbourne was a multiple Gold winner with its “Support Scent” for Guide Dogs Australia campaign, while Special Group Auckland won Gold for Orcon+Iggy ‘Together Incredible’, Happy Soldiers Sydney for Tontine ‘Dated Pillows’, Clemenger BBDO, Wellington for NZTA ‘Theatre Ad’ and Colenso BBDO Auckland won a Craft Gold in Animation for NZ Book Council ‘Going West’ .
The AWARD Network of the Year went to Publicis, AWARD Agency of the Year
went to Saatchi & Saatchi, Sydney and Lion Nathan was proclaimed
AWARD Client of The Year.
Best of Show was awarded to Clemenger BBDO Melbourne for the Guide Dogs Australia
“Support Scent” campaign, which also won two Gold Pencils.
90 judges from across the region, under the chairmanship or Erik
Vervroegen, from Goodby, Silverstein Partners San Francisco, selected
the winners from the 2000+ entries.
Says
Vervroegen (left): “The quality of the work was very high. If you can
make it as a finalist in a show like the award awards, it means your
work is very good. bronze is amazing, silver and gold are beyond
amazing. Everybody was voting in the same direction, very consistent.”
Says Craig Davis (below left), AWARD
chairman: “AWARD is here to champion commercial creativity, at a time
when it has never been more important to business or society. I am proud
of our industry and – after these last three days – am more convinced
than ever about the very real contribution we have to make.”
“The AWARD Awards round of a phenomenal three days of ‘Circus’, said Daniel Leesong, CEO of The Communications Council.
“We
thank all the judges for their insights and vision, and Erik for
bringing his international perspective to the AWARD awards. The winners
set the bar for truly inspiring and outstanding creativity.
Congratulations!”
ASIA’S WINNERS AT AWARD
Silver – Posters (Targeted Indoor)
Postcards/Business Cards Department of Tourism Philippines BBDO Guerrero/Proximity Philippines
Silver – Ambient
Trailer IKEA Leo Burnett Hong Kong
Silver – (Digital enhancement and manipulation)
Rolled up bed: Steel Bed Outdoor Innovation Co.,Ltd. ILLUSION Bangkok
Silver – (Digital enhancement and manipulation)
Ivory WWF THAILAND ILLUSION Bangkok
Silver – Integrated Solutions
Lola Techie Bayan Telecommunications BBDO Guerrero/Proximity Philippines
– TV – Gaming
– TV – Parts
– Print – Chat
– Interactive – Facebook
– Outdoor – Chatboxes
– Interactive – Twitter
Silver – Environmental design
Green Pedestrian Crossing China Environmental Protection Foundation DDB China Group
Bronze – Consumer Magazines
Tide Magttraction – Ketchup Proctor & Gamble Leo Burnett India
Bronze – Consumer Magazines
Management Book LG Mobile Y&R Jakarta
Bronze – Consumer Magazines
Chicklit LG Mobile Y&R Jakarta
Bronze – Consumer Magazines
DHL From to-Europe DHL Ogilvy Beijing
Bronze – Newspapers
Management Book LG Mobile Y&R Jakarta
Bronze – Newspapers
Chicklit LG Mobile Y&R Jakarta
Bronze – Posters (Targeted Indoor)
Management Book LG Mobile Y&R Jakarta
Bronze – Posters (Targeted Indoor)
Chicklit LG Mobile Y&R Jakarta
Bronze – Posters (Targeted Indoor)
Romance Novel LG Mobile Y&R Jakarta
Bronze – Posters (Community service & charity)
Vote for Kids Tulakabataan Bates141 Manila
Bronze – Ambient
Supor Non-stick Pans Zhe Jiang Supor Co Ltd Leo Burnett Shanghai Bronze
Bronze – Art Direction (Campaign)
Books LG Mobile Y&R Jakarta
– Romance Novel
– Management Book
– Mystery Novel
– Chicklit
Bronze – Illustration (Campaign)
The ECD is out of the office 4A Yahoo! Creative Awards bates141
– Tian It Ng
– Nick Lam
– Sonal Dabral
– Polly Chu
Bronze – (Digital enhancement and manipulation)
Mini Rollercoaster British United Automobiles, Autohub Group DM9JaymeSyfu Manila
Bronze – Community service & charity, individual
Vote for Kids Tulakabataan Bates141 Manila
Bronze – Community service & charity, campaign
Tune In To Me UNICEF Malaysia Leo Burnett Advertising/ARC Malaysia
– Poster – Tune In To Me
– Print – Tune In To Me
– Interactive – Tune In To Me
– Radio – Tune In To Me
– Other – Tune In To Me
Bronze – Integrated Solutions
Red Flag The North Face Ogilvy Shanghai
– Outdoor – Red Flag
– Interactive – Red Flag
– Print – Red Flag
– Other – Red Flag
Bronze – Promotional and poster design
Green Pedestrian Crossing China Environmental Protection Foundation DDB China Group
Bronze – Digital Kiosk, Point of Sale, On-Site
NIKEiD Generator Harajuku Nike Japan Beacon Communications Tokyo
Bronze – Creative Innovation
Engine-driven free kicker Castrol Ichi-GO BP Castrol K.K. Ogilvy & Mather Japan
FULL RESULTS FROM AWARD HERE:
AWARD FINALISTS WITH GONG.pdf
10 Comments
Go Jakarta!
Tough judging but the golds all look worthy.
Well done to Guerrero and Y&R Indo for making Singapore look second rate.
where is singapore?
Singapore does’t do good work anymore and AWARD doesn’t award scam.
I think it will be obvious how bad the situation in Singapore is when we see the results of ADFEST.
The scammers have been caught out and stopped and the cds like mr merrifield and mr Elrick that shout down scam have not been able to do anything decent either. Now everybody here looks bad to the rest of the world.
Singapore will bounce back. But maybe not in time for adfest.
LG ads real…ha!
Singapore gets more stick than normal because nearly all the top ecds here are earning 30-40-50k based on scam reputation…this causes more anger than say a bunch of people scamming it up in china, india etc.
30-40-50k? Imagine Ogilvy’s bill at the moment. Juggi, Copping, Eugene, Gax, Backs, Mills.
50K and scam in one sentence, Merrifield is that you?
Gax’s bill alone is more than ogilvys 🙂
Singapore does’t do good work anymore and AWARD doesn’t award scam.
I think it will be obvious how bad the situation in Singapore is when we see the results of ADFEST.
The scammers have been caught out and stopped and the cds like mr merrifield and mr Elrick that shout down scam have not been able to do anything decent either. Now everybody here looks bad to the rest of the world.