The prestigious Cannes Titanium & Integrated category yields absolutely nothing for Asia
June 25 2010, 10:38 pm | | 1 Comment
For the second year in a row Asia’s hunt for Titanium and Integrated credibility has turned up empty. Since winning the Grand Prix in the Titanium and Integrated category two years ago with Projector Tokyo’s Uniqlo ‘Uniqlock’ campaign Asia has failed to reach even shortlist stage.
This year 26 entries made the cut with 16 of them from the United States. Asia sent in 51 of the 396 entries into the Titanium and Integrated category including 23 from Japan
1 Comment
The most expensive and impracticable category to create scam ads in = fewer Asian winners (Japan excluded.)
A simple equation.
Of course, the joys of the cheap run-it-once, pay-for-it-yourself entry are still gloriously on view in Press and Outdoor, where we are joined by the usual dodgy cast of motley desperate South Americans, and the odd Arab or Spaniard.
And Cannes still makes money.