Smooth all the rough situations
June 29 2010, 1:30 pm | | No Comments
In this website banner ad Grey Hong Kong created a comb placed on top of a quasi article of a web page telling the “rough situations of current women”. Upon clicking, the comb falls down vertically transforming the horizontal copy lines into vertical ones with ease. The ad then immediately directs the viewer to Pantene’s home site for further information.
Credits – ECDs: Keith Ho, Alexandre Koch. CD: Keith Ho. Art Director: Helen Sze. Copywriters: Andrea Khou, Jason Luo. Photographer: Gabriel Wong.