Saved by the sauce

Condiment advertising often focuses on making great food taste even better. Cholula recognizes that more often than not, most of us are only capable of average fare. What we need is a sauce that rescues our average cooking, and takes it to new gastronomic heights – a sauce that adds more value than regular sauces do. These ads from JWT Singapore turn “rescuing food” into a visual pun.

Credits – Regional ECD: Tay Guan Hin. ECD: Ali Shabaz. CD: Koh Hwee Peng. Copywriter: Gao Yuanheng. Art Director: Tay Kok Wei. Producer: Abby Glassfield. Illustrator: Robert Hunter. Typrographer: Tay Kok Wei.