Not where’s Wally, Where’s Lim?
June 10 2010, 1:12 pm | | 5 Comments
Finding Sgt Lim was the Singapore Navy’s own ‘Where’s Wally’ in their endeavours to recruit 500 students. Saatchi & Saatchi Singapore created 50 meter billboards and placed them in high traffic locations. Participants had to scour the billboards for Sgt Lim who was hidden amongst an ocean of decoys.
They then had to capture the image on their camera phone and Bluetooth/SMS the coordinates to the Command Centre on the Navy Website all for a chance to win amazing prizes.
Credits – ECD: Richard Copping. Art Directors: Eddie Wong, Michael Qwah. Copywriters: Jay Tamati, Adrian Yeap. Agency Producers: Ali Loveday, May Chua. Account Managers: David Tay, Marvin Miranda.
5 Comments
It’s been done by NZ army few years back.
Shouldn’t it be Where is Sgt Copping?
Nice. Good work Saatchi.
Obviously the account did not move because of the creative product.
Where’s the NZ reference 1.39?
um.. saatchi london under droga 10 or so years ago?
for the UK army.