BBDO Proximity Malaysia creatives dominate the Top 20 in the CB Asia Creative Rankings – Ronald Ng and Kevin Le share the No1 position
Former BBDO Proximity ECD Ronald Ng and his former agency colleague Kevin Le share the top position in the latest Campaign Brief Asia Creative Rankings, released two weeks ago.
It was a formidable performance by the entire BBDO Proximity Malaysia creative department with five others joining Ng and Le in the top 12 on this year’s list – Eric Hor (at No3), Mun Tuck Wai (No4), Gary Lim (No5), Willeon Leong (equal No6) and Hans Lee (No12). All experienced huge rises in Ranking positions with Ng jumping up from No84 last year and Gary Lim and Willeon Leong rising up over 210 places on their positions last year.
Their high ranking is largely based on the hugely awarded Chrysler Jeep “Two Worlds” print campaign that has picked up Gold awards at just about every award show in the world over the past two years. The campaign was easily the most awarded print campaign of 2009 and ranked No1 in The Gunn Report 2009.
Ng is no longer with the agency having taken up a creative director
position in New York with BBDO. His ECD shoes were filled by Mun Tuck
Wai (who is credited with coming up with the “Two Worlds” concept), but
Mum has subsequently resigned and is also looking at an overseas posting
with BBDO.
Ogilvy & Mather Bangkok senior creatives also fared well in this
year’s Creative Rankings. Bangkok joint ECDs Wisit Lumsiricharoenchoke
and Nopadol Srikieatikajohn fill the No6 and No8 spots respectively and
senior creative Gumpon Laksanajinda is ranked at No9.
Former Saatchi & Saatchi Malaysia writer Lydia Lim rounds out the
Top 10. Lim is now with Y&R in Singapore.
Notably, for the first time in the history of the Campaign Brief Asia
Creative Rankings, not a single creative from Singapore features in the
Top 10. It is also worth mentioning that not one of last year’s top ten ranked creatives remain in this year’s Top 10 – last year’s No1 Adrian Chan (BBH Singapore) fell to No14; the No2 ranked Richard Copping (Saatchi & Saatchi Singapore) fell to No22 and Ashidiq Ghazali (BBH Singapore) fell down to No18.
The highest 48 creatives in the Creative Rankings are detailed in the chart below.
Full
details of the other 1000+ ranked creatives and the the 161 highest ranked agencies, plus all the other results, are in the
new edition of Campaign Brief Asia, out now. Make sure
you
are a subscriber
or contact the local
country stockist of Campaign Brief Asia as this edition is selling
out fast.
This year’s
Creative Rankings fills a special 36 page feature in the new edition of
Campaign Brief Asia. The
Creative Rankings chart the performances of the 161 agencies that have
won creative awards over the past two years. It also ranks the 1493
individual copywriters and art directors that have won awards over the
past two years.
Read other Creative Ranking coverage:
Asia’s top ranked agencies.
Dentsu Inc Tokyo top Asia Creative Rankings.
Ogilvy is the top Network in the Creative Rankings.
Japan is Asia’s best performing country at award shows.
12 Comments
Go, go, go Malaysia!
This ranking is gold to CDs looking to hire. BBH did well to hire two of the top 3 from last one. By my count 4 of this top 10 have also recently been hired.
I am around 200. Anyone want to see my book?
10 malaysians in highest 20 lah!
The massive jumps from one year to the next prove that this exercise is as fickle as it is pointless.
Get one or two scampaigns up at a major award show and suddenly you’re Mr or Mrs Advertising Rockstar. Until next year, when you are left clinging desperately to your fame only to watch it stolen away by the next set of wannabe rockstars.
You’re wrong 10.41. Unlike a few other rankings CB’s is based over two years of performances so consistent award-winning creative and agencies always figure.
These “rockstars” also get job offers, promotions, respect, pats on backs from network bosses and pay rises.
Agree. It’s a 2 year tally so if you luck it the first year then you mighten get to number 1 if you don’t luck it the second year. Its interesting to see creatives get to the top ten whom aren’t ECDS, this is the true test of talent as they didn’t put their names all over others works. Just their own.
Well done Ronald and Mun and good luck with your new moves.
“Get one or two scampaigns up at a major award show” – not as easy as it sounds 10.41
no all the truly talented are left clinging to their fame, some of them move on into more worthy challenges…
Recent crackdown on scam ads in award show is a good initiative. Apparently the JEEP campaign managed to escape the crackdown. No doubt fresh. But do you need so many people to work on it?
June 16, 2:37PM….you should ask Neil French bout this point. He commented on a Mattel print ad that won a One Show Gold a few years back, again, a list of names on the credits.
he said, she said—- my fake ad, your fake ad—- c’mon: get healthy people- move on….