An old book is new to people who haven't read it

Books1.jpgTo inspire people to donate their old books for the Slum Children Education Programme, Dentsu Marcom India collected old books and packaged them like new ones. Wrapped in transparent plastic sheets the books were placed amongst new books in book shops across Delhi. Every reader was greeted with an inspiring message that urged them to donate their old books.

Credits - ECD: Nitin Suri. Assoc CD: Dalip SIngh. Copywriters: Dalip Singh, Robin Thomas. Photographers: Anil Chawla, Hardesh Dhingra.
Books2.jpg

3 Comments

Era said:

Really Nice campaign .......Great work guys....

archana said:

that sounds like a wonderful idea. i really like the line 'old is the new new'. wonderful!

Deepak said:

Nice idea. I really like it.

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