Japan leads Asian pack at D&AD ahead of China and Singapore – other Asian countries disappoint

Japan has performed extremely well at D&AD this year, receiving five Nominations and 20 In Book, ranking the country first in Asia and fifth in the world – well ahead of China in 10th spot with one Nomination and 10 In Book, followed by Singapore with one Nomination and 7 In Book.

The rest of Asia had a very disappointing year (entries are down drastically from south-east Asia), no doubt because of the GFC, but some observers will believe it’s because of the tough anti-scam policy of D&AD this year. India only had four In Book, while Hong Kong and Malaysia only scored a single In Book each.

Increases from Asia:

Japan – up 1% in 2010.  2009 entries were up 14% on the previous year

India – up 1%  in 2010.  2009 entries dropped 22% on 2008

The Philippines – up 104% in 2010.  48% drop in 2009

South Korea – 12% increase in 2010.  40% decrease in 2009.

Taiwan – 37% increase in 2010.  46% decrease in 2009.

Decreases:

The SEA countries listed below have been in decline for a while – we assume it’s related to the drop in traditional advertising entries.

Singapore 33% down

Malaysia – 45% down

Thailand – 39% down

China – 46% down

HK – 22% down

In the end, juries selected 560 entries to go into the D&ADAnnual. Of these, 135 entries have been nominated for a D&AD Pencil.

TheUK dominated of course (being D&AD with all juries dominated by UKcreatives) with a staggering 266 entries in the book – nearly half thetotal – of which 60 are Nominations. The USA has 79 entries In Book, ofwhich 24 are Nominations. Australia comes third, with a total of 37 InBook, of which 10 are Nominations. Germany came fourth with 31 In Bookof which 7 are Nominations; Japan came fifth, with 25 In Book of which5 are Nominations, followed by France with 20 In Book, of which 6 areNominations.

In-Book work is considered the best work of the year and equivalentto a bronze award. Nominated work is considered worthy of a YellowPencil and equivalent to a silver award.

The winners will be announced at the D&AD Awards Ceremony & Dinner on 3 June. Student Awards nominations will be announced the week commencing 11 May.