Best job in the world wins AME Grand Prix
NEW YORK – The International AME Awards for Advertising & Marketing Effectiveness announced the 2010 award winners today. The International AME GrandJury® awardedone Grand Trophy, three AME Platinum Trophies, as well as nine GoldInternational AME Awards, sixteen Silver Awards, and eighteen BronzeAwards. Twenty-seven entries received AME Finalist Certificates.
CumminsNitro, Brisbane (now SapientNitro, Brisbane) was awarded theprestigious International AME Grand Trophy for their entry “Best Job inthe World” for Tourism Queensland – Islands of the Great Barrier Reef,winning in the Tourism category. The winning campaign launched thebrand Islands of the Great Barrier Reef across eight internationalmarkets, and recruited people online to apply for the “Best Job in theWorld”. The results of this ground breaking campaign included Globalmedia coverage valued at over $368 million (US) from a budget of $1.2million (US). In addition, the site received 34,684 one minute videojob applications from 197 countries, and reached a global audience ofapproximately 3 billion. Teach India, a campaign for the Times of India from JWT Mumbai was Asia’s only Gold winner. Leo Burnett Thailand and BBDO Guerrero Manila also won Silver.
StanRapp, Chairman Engauge and co-founder RAPP: “Serving as this year’sNorth American Jury President for the AME Awards competition opened myeyes to how far advertising and marketing now reflect the realities ofthe Digital Age while retaining the core driver of brilliantcreativity. The quality of the work submitted from every part of theworld is truly astonishing. What was most impressive were the dramaticresults obtained at far less cost than ever possible before…marketers here in the USA have much to learn from the best work beingdone overseas.”
The International AME Awards for Advertising& Marketing Effectiveness receives entries from over thirtycountries spanning five continents. Since 1993, the competition hashonoured award winning campaigns that successfully demonstrategroundbreaking solutions to challenging marketing problems.