A little Sunlight goes a long way
January 7 2010, 11:53 am | | 2 Comments
A new print campaign from Lowe Jakarta Indonesia highlighting how a very small amount of Sunlight Dishwashing Liquid goes a long, long way.
Credits – ECD: Din Sumedi. CD: Ferly Novriadi. Senior Art Director: Syarif Hidayat. Senior Copywriter: Bondan ESP. Photographer: Artli Ali. Digital Imaging: Rudy Harianto.
2 Comments
How obtuse……might’ve made a decent (if predictable) ad for some food seasoning…and wow, what a brave client… in these difficult times, they choose not to feature the packshot…..this smells like dirty dishes to me.
yeah, this smells like dirty dishes to me also if only i don’t see the full story i’ve read on here http://www.commarts.com/exhibit/sunlight-dishwashing-liquid.html
now, this campaign makes perfect sense to me. good job.